必收！老外眼中最好的10种开发信

为什么很多人发现自己的开发信都石沉大海？
 
从某种程度来说，这取决于潜在客户是否愿意打开，打开后是否感兴趣，是否愿意与你联系。既然我们想要老外打开这封邮件，就得了解他们的喜好，对症下药。


 
首先需要了解的是，这些受欢迎的开发信模版的共同特征：
1、标题瞬间“吸睛”
2、简介简明扼要，有重点
3、正文提供对客户有价值的产品和服务
4、call-To-Action 明确清晰
5、其它相关认证，相关经验
 
以下10封开发信模版是他们认为的“好开发信”，一起来看下：
 
一、提供业务价值
 
{CONTACT.FIRSTNAME}
 
In working with other  , one of the key issue they' re struggling with is 
 
This past year we helped numerous companies to  ,resulting in  .
 
If this is something you're challenged with too, let's set up a quick call. I have some idesa that might help.
 
AlI the best,
{CONTACT.OWNER_ NAME}
 
这是一封由JillKonrath写的开发信模版，简洁明了，但是内容有料。你的潜在客户可以在不到100字的叙述中看到对他们而言很有价值的内容。
 
二、提供正确疑问
 
Hello {name}
 
What would it mean to your top-line  revenue if you saw a 70% increase in contact rates, 50% improvement in  closes, and 40% increase in quota-hitting sales reps?
 
Let's find a few minutes to talk about how InsideSales.com is providing these results to our clients.
 
I'm avaiable tomorrow {insert 2 times you're available}. Can we sync up?
 
如果你想要了解潜在客户公司当前的运营现状，那么这个开发信模版将很有帮助。它的特点是内容简短但详细.
 
不过的CTA更具针对性，你得花时间去想怎么写，不然很有可能因此得罪客户，甚至让对方觉得你“图谋不轨”。
 
三、提供建议
 
Hey {Prospect}, 
 
Your website's design is absolutely  brilliant. The visuals really enhance your massage and the content compels action. I've forwarded it to a few of my contacts who I think could benefit from your services.
 
When I was looking at your site, though, I notices a mistake that you've made  research engine optimization. It's a relatively simple fix.
 
Would you like me to write it uo so that you can share it with your web team? If this is a priority, I can also get on a call.
 
Regards,
{Your name}
 
这封邮件从一开始就赞美了客户的网站，这样的语句很“吸睛”。然后在赞美之后提出自己的疑问，并给与对方自己的建议和解决方案。没有人会拒绝能给自己带来帮助的信息。
 
四、展示联系
 
Subject line:{Company Name} + {Your Company}
 
Hi {name}
 
My name is {name} with {Your Company}. We help {specific company type} with
{one liner}.
 
I wanted to learn how you handle {thing your company handles} at {Company Name} and show you what we're working on.
 
Are you available for a brief call at {time options}.
 
[Your name]
 
从这封邮件的主题行可以看出，这两种业务之间可能存在联系。使用“+”号更能突出这一点。此外，当看到一个主题行涉及不同元素时，往往会引起读者的好奇心，促使看邮件的人打开。
 
在这封邮件的正文中，发件人介绍了自己及所做的工作，并且提到了所有他曾合作过的公司。在下一行，他把内容核心抛向了客户，让客户来主导而不是一直吹嘘自己的相关业务。
 
五、推荐
 
Subject line: Terry Fisher says you' re interested in better lead gen strategies
{name},
 
Terry Fisher told me today that you two  were talking about how tough it is these days to get new leads in the door. It's a  big inssue that all consulting companies 
face right now.
 
After looking at your website and  registering for your white paper, I have  some
 
thoughts regarding where you may be  losing people in the process.
 
And,I've got some ideas you can  implement fairly easily that should have  a positive impact on lead conversion  rates.
 
Let's schedule 30 minutes to talk some  more about this.
 
Regards,
 
大多数销售都不想给客户留下讨厌烦人的印象。但是这个模版也许可能会让你得到一些新客户。
 
这封邮件的重点在于邮件中提到的人名，千万不要忘记。显然，潜在客户跟这个人是认识的。


 
六、坦诚+认证
 
Hi (CONTACY.FIRSTNAME),
 
I'll be honest, this is not 'another sales  pitch' from (YOUR COMPANY NAME), I'd like to send you a 2-minute demo  video of (VAL UE PROP): VIDEO LINK) We are (SOCIAL PROOF - WHO'S YOUR  INVESTORS, HOW MUCH HAVE YOU RAISED?)and our key CU stomers include (VANITY CUSTOMERS),ect.
 
One of our core value props is (NALUE PROP TAGLINE) and we would like to offer everyone a 1-0n-1 with our  Customer Success experts to simply  discuss best practices(VALUE PROPS).
 
Who is the best person to speak with about? (Let us know if there's someone  else who heads up those efforts)
 
AlI the best,
CONTACT.OWNER NAME
 
这几乎可以说是一封“全裸”的邮件。就是将自己的一切都摆到台面上跟客户说，比如告诉他你的投资人是谁，目前有多少资金，合作对象是谁等等。提供一对一的客户服务其实是很好的，我们发现大多数企业采购产品会因为对方的服务让人满意。
 
这封邮件比其他邮件内容要长，但它的效果仍然是很好的。因为它涵盖的领域非常多，也非常适合那些“难搞”的客户。所以不妨试试。
 
七、趁热打铁
 
Hi (CONTACT.FIRSTNAME)
 
You recently visited our website and downloaded  . Did you downlaos the piece just to learn  more about  ?Or,are you looking for a cost-effective  solution to  ?
 
I actually did some research on {!L ead.Company} and have the following  tips: 
 
-
 
Have you thought of doing this?
 
AlI the best,
CONTACT.OWNER NAME
 
无论什么时候如果潜在客户在你的网站上留下一点“痕迹”，都是你给他们发邮件的好时候。这个时候对方想了解想采购，而你恰巧能提供信息和服务，成交的概率就被大大提高了。
 
八、划重点
 
Hi (CONTACT.FIRSTNAME),
 
I hope this email finds you well! I wanted to reach out because [explain how we got their contact information and how  we  relate to them]:talked to a  colleague,  saw your company,etc].
 
[Name of company]has a new platform that will help (your team at)[organization name].[One sentence pitch of benefits]. We do thidd by:
 
Benefit/feature 1
Benefit/feature 2
Benefit/feature 3(optional)
 
Let's explore how[name of your software]can specifucally help your business. Are you avaiable for a quick call[time and date]?
 
Cheers, 
{CONTACT.OWNER_ NAME}
 
切勿使用大量的文字去描写产品的功能和优势。针对这一点，这个模版很有效果。增加邮件的要点有助于让产品的功能和优势更加突出，也会让客户一秒抓住核心要点，不会因为内容过长而使注意力分散。
 
九、十倍效果
 
Subject: 10x{conpany}[result] Jin ten munites?
 
Hello {name},
 
| have an idea that I can explain in 10 minutes that can get{company}it's next[100 best clients].
 
| recently used this idea to help our client {competitor}almost triple their monthly run rate. {name}, Let's schedule a 10-minute call so | can explain. When works best for you?
 
Cheers,
{CONTACT.OWNER_ NAME}
 
如果你喜欢用数字来说服客户，那么可以看看这封邮件模版。最关键的一点是，邮件中提到了给自己竞争对手提供建议，这一点通常会让客户十分感兴趣。
 
十、快速跟进
 
Hello {name}, 
 
I'm writting to follow-up on my email. | didn't hear back from anyone on the team makes, sense 10 talk, let me know your calendar looks.
 
if not, who is the appropriate person for me to talk to?
 
Thanks for your help.
{CONTACT.OWNER_ NAME
 
据调查，我们发现70%的未回复邮件都没有后续跟进，你会觉得很惊讶吗？是的，但这完全可以理解。很多销售人员会臆想客户收到邮件却没回复是因为客户不感兴趣，如果再发可能会让客户厌烦，所以他们不再继续跟进。
 
但仔细想一下，人们每天都会收到大量的电子邮件，那么客户没有回复很有可能是忘记了你的建议或者因为太忙没时间回复。坚持是一个很好的品质，毕竟在采购商决定下单之前，销售人员至少要跟进5次，这样的“追踪”很有必要。
 
看完这些模版，你是否对开发信有了新的思路和想法呢，不妨试试，坚持不懈总有一种可以打动客户！